Rong Sheng: pioneer of industry innovation
Date：2015-8-14 17:13:37 Author：
As one of the few large enterprises in China chemical fiber industry, the development model and every step of the strategic action can be called the industry classic. From 1998 "give up weaving, launched chemical fiber" to 2010 "Shenzhen Stock Exchange listing listed"; from determined to walk began continuous investment of Ningbo, Dalian, Hainan PTA project, to recent upstream petrochemical project; in order to adapt to the new era of building "Sheng Yuan difference fiber" project to the project generous machine substitutions, Rong Sheng manufacturing in China's private enterprises list step by step mounted new its industry position, resounding transfer confidence for the future.
On August 18, National Federation of industry and commerce "2014 Chinese private enterprises 500" list announced, Rong Sheng total operating income in the first 28 650560_wan million yuan ranked, become China's chemical fibre industry ranked third in the enterprise. The success of the Rong Sheng deserves each chemical fiber enterprise to study.
Industrial chain integration advantages
Rong Sheng is a large enterprise, it's big, the most intuitive performance is the size of the advantages ". Rongsheng holding group is the nation's leading PTA and polyester fiber production and marketing business, has formed a set of petrochemical, polyester, spinning, and bulletproof integration, upstream and downstream simultaneously improve the industrial chain, scale advantage, pricing ability outstanding, is a leader of China PTA and polyester fiber production, scale advantages in the peer.
But the scale advantage is only the outline of the outer edge of the wing Sheng, he has more competitive advantage in the industry and its own Petrochemical upstream industry and bring the cost advantage ". Rongsheng with a commanding the overall situation of development strategy, namely "vertical and horizontal cross type" development strategy, refers to longitudinally further to extend and expand the industrial chain, transverse to further accelerate the transformation of the existing industrial upgrade, improve the additional value of science and technology. Under the lead of this strategy, the company insisted on the direction of the upward walk, and continue to expand the PTA industry, has invested in Ningbo, Dalian, Hainan PTA projects to achieve the expansion of the industrial chain and value chain.
At present, Rong Sheng Ningbo, Dalian, Hainan three PTA production base of the total annual capacity accounted for more than 30% of the country. Especially in Dalian Plaza grand PTA project, the company adopted independent design, independent purchase, self construction, developed the world's advanced level of megaton PTA plant, in the domestic leading level of technology, material consumption and energy consumption is much lower than the same industry, greatly enhance the its competitive position in the PTA industry.
Reporter in the Zhejiang Rong Sheng Holdings Group, the 12th Five development plan overview, the company plans to end of 10000000, forming a total capacity of 2015 tons or more PTA. At the same time, according to the national industrial policy release, and actively prepare for the more upstream development of PTA. Further highlight the industry chain integration advantages of the group. In Xiaoshan the Ministry plans to build a new chemical fiber raw material bases: on the basis of the existing, through the transformation upgrade investment in renovation and new projects, the formation of more scale new polyester fiber production base. Product direction will avoid the scope of conventional chemical fiber, main R & D and production, environmental protection type chemical fiber raw materials, and strive to in the industry to leading and leading role, to maximize the chemical fiber product economic benefit and social benefit. "
You should constantly said to walk, to extend the industrial chain, the achievements of today's Rongsheng, but if there had been no leading in the same industry judgement and courage, how will have today windy weather of calm. Rong Sheng is such an enterprise, when everyone is hesitant to take the courage to take the first step.
Technical advantages of the machine substitutions
Is not the Rongsheng like to do industry pioneer, just history is such a coincidence, every time the decisions are just riding the industry to upgrade the nodes, became the leader in the open era.
In recent years, the labor cost advantage of the loss becomes the weakening of the global competitiveness of industry, and the future will become increasingly deeply the influence of whole manufacturing industry in China. Ron felt the pulse of the times, and bravely made a change. "Sheng Yuan differential fiber project" is a demonstration of the new project. In this project, a one-time investment of 250000000 yuan, the implementation of "machine substitution". The introduction of Germany 4 sets of high-end industrial automation equipment and the equipment with automatic winding off the wire - Transport - testing - Intermediate three-dimensional storage, packaging and other automatic integration of function, can effectively reduce the labor cost, stability and enhance product quality, with international most advanced level, China's first set of application in chemical fiber industry in the whole process of intelligence of automatic assembly line system. The equipment has been installed since 2011, and has now been basically installed in place, is gradually put into use.
It is reported that the equipment after all the use, you can reduce the labor force of about 40%, reduce labor intensity, the annual savings of about 20000000 yuan labor costs. And can greatly improve product quality, to avoid the products in manual handling, operation process caused by injury and demotion. "Machine substitution" feat once again opened up a precedent for the industry.
The safeguard of stable Science
As a listed company, Rongsheng to establish a professional management team, due to its efficient operation mode, and improve the corporate governance structure, the achievements of the group excellent brand and excellent performance. In recent years, the group operating income compound growth rate of over 31%, net profit composite growth rate of close to 70%, the value of rising. In particular, the Group continues to promote the management and innovation system under the construction of the work,